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Top 100 profiling was selected by Queens’ College Cambridge as part of their programme to promote the college as an international conference venue. This case study explains why.
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“Since appointing Fen Digital to support our internet marketing campaign, our Google rankings have improved significantly in relation to our competitors.
Fen Digital demonstrated the depth of their knowledge of website optimisation and how to improve visitor conversions.
In particular we have found the Top 100 profiles to be of great benefit in driving traffic to our site.”
Conference and Business Manager, Queens’ College
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The business objective
The College’s business objective was to increase bookings for conferences, weddings, and corporate banquets.
Recognising that their target audiences would research UK venues by searching in Google, Queens’ College sought advice from internet marketing experts Fen Digital on how best to improve their search ranking.
Fen Digital successfully optimised the college’s conference website and created an integrated suite of profiles to target the three main areas of potential business.
The results
Queens’ College website quickly achieved excellent rank in Google for their target search terms.
The suite of Top 100 profiles have been the main external referrer of visitors to the Queens’ website, and the quality of leads has been excellent.
Fen Digital have been working closely with the college to monitor the promotiong using Google analytics.
Check Google search positions
 Banqueting venues: 6th in Google
 Conference venues Cambridge: 6th in Google
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