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Top 100 is published by Fen Digital, the interactive agency run by John Waddington.
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“John Waddington is highly innovative in his approach to the whole developing area of customer experience on-line and developing new methods for analysing the customer experience.”
Group Planning Director, Publicis
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Innovative approach to user-centred design
John has wide ranging experience of planning effective online information, and has been closely involved with user-centred design for over 20 years.
Clients have been drawn by his ability to simplify the online experience in a way that maximises consumer response, and he has advised a wide range of international corporations and government departments.
In 2000, he joined the interactive division of Publicis as Head of Information Architecture. Here, he was responsible for planning the user experience of a number of high profile websites, including the official site for the Euro, New Deal, and the Oystercard.
In 2003, John left Publicis to run his own interactive agency, and has since carried out successful projects for the Cabinet Office, Eurotunnel, the British Army, Chip and PIN and International SOS. He has also helped to transform the turnover of many online businesses through effective online marketing.
The success of Top 100 profiles in promoting businesses through Google search has been based on a deep understanding of what makes web users respond well to information.
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