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Search engine marketing campaign for a recruitment agency
In January 2009, executive recruitment consultancy Stone Executive appointed Top 100 Marketing to create a profiling campaign that would raise their visibility in Google organic search results to attract quality visitor traffic.
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“Our visibility in Google has increased dramatically across our target search topics to the extent where we appear in very prominent positions on Google first page.
Our website has generated considerable leads as a result of Top 100 Marketing and contributed towards better quality leads and increased productivity.”
Stone Executive
Yorkshire
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The requirement
Their business objective was to raise awareness of the Stone Executive brand in a highly competitive sector dominated by more major recruitment agencies and to increase both the number and quality of enquiries both from employers and executives.
In particular, Stone Executive wanted to target specific sectors of the economy in which they identified most need for companies to source high calibre management executives.
The solution
A campaign consisting of 3 interlinked profiles was developed with well constructed text designed to increase clickthrough to the website.
View the profiles:
 Executive recruitment Yorkshire
Healthcare recruitment
Construction executive search
Within a couple of months of publishing, all three profiles were ranked on page 1 of Google.co.uk for their target search terms, despite intense competition in this sector from well established websites.
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See an example of a Top 100 profile
Click the image of the profile to view it online:
The layout of Top 100 web profiles has been developed over several years’ of research into designing web pages for maximum visitor response.
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