Wood grain replacement windows? The new Evolution window re-opens the debate

by Top 100 Marketing on February 26, 2010

Think you would never buy PVC windows….. think again!

The evolution of the PVC window has been a slow process. Since the early eighties plastic windows have dominated the replacement window market by offering a combination of high security with practically no maintenance.

Over the past few years however, things have started to change. Steve Thorogood Managing Director of Admiral Homespace the award winning Cambridgeshire based double glazing company has commented on the apparent fashion shift in window installation.

‘People seem to be all plasticked out these days….especially the more discerning home improver. We have as many people telling us that they definitely do not want plastic frames as those that like them. A couple of years ago there was virtually nothing else on offer but things are now changing fast’, says Steve.

Admiral windows division has moved fast to capitalise on the demand from affluent home owners for ‘different replacement windows and doors’. Having introduced a hand made timber range and aluminium frames there was still something missing in the product offer. The company found that although many clients preferred wood, they could not always afford the hefty price tag that comes with such a labour intensive window or door.

Hence the introduction of the Evolution Window System

The Evolution Window has a maintenance free core that is cleverly covered with white wood-grained foil that looks just like a timber frame painted with micro-porous paint.

The mullions and transoms are mechanically jointed and shadow grooved by hand just as with timber frames. This eliminates the ugly welds that so many people reject on plastic window frames.

Convincing wood grain effect on Evolution PVC windows

In fact the Evolution Window is the first PVC window in the United Kingdom to extend this jointing to the outer frame as well. This window is called Storm and can be specified with old fashioned wrought iron handles and lots of hand finished detailing to a client’s personal taste.

The debate on Wood versus PVC for replacement windows just got a lot more interesting…..

Admiral Homespace can be contacted on 01480 456789 or by visiting www.admiralhomespace.com.

Based near Cambridge, the company cover Bedfordshire, Suffolk, Northants and Herts for domestic installations of replacement windows and doors.

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